Reaching your mobile users with online flipbooks is a much easier proposition than self-publishing a traditional book. Book publishing is an expensive business, and magazine publishing is no different. The online experience was once riddled with companies trying to recreate their publications in a format that did not allow readers to flip the pages.
The Yumpu.com PDF flip book maker creates a book that reads much like a traditional book, and you may create these books for free. You are not hamstrung by the limitations that are inherent in self-publishing.